Red Lion

Church Road, Mortimer West End, Reading, Berkshire, RG7 2HU

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  • Asset 1 69

The Red Lion is a high quality village pub, located just outside Mortimer, a large picturesque village in the heart of Berkshire. The pub represents a fantastic opportunity to build on a well established reputation with locals and visitors to the area.

Meet the Pub's Business Development Partner.....

“The ideal applicants for the Red Lion are operators with fresh ideas and a strong catering background. I’m looking for operators who are passionate about delivering exceptional hospitality and immersing themselves in the local community, as well as delivering a high quality and consistent food and drink offer that will keep guests returning time and time again.”

Foggy Dessillas

Business Development Partner, South East Region

Location - Mortimer

Mortimer is a picturesque village, well serviced with local amenities, including two supermarkets, cafes, a doctor’s surgery, pharmacies and leisure facilities. Residential development is rapidly taking place, with 400 new properties planned over the next few years. Mortimer benefits from a train station, which is currently being upgraded in preparation for the opening of the Crossrail Hub.

This traditional country pub attracts a wide cross section of guests from the surrounding area, and is popular with passing cyclists and walkers using the many circular walks and the nearby Roman Road, the Devil’s Highway.

About The Pub

The Red Lion is tastefully and traditionally decorated with a double aspect log burning stove at one end and a large open fireplace at the other. The central bar area has two distinct dining areas either side, plus toilet facilities at both ends of the pub. There is a small patio area to the front of the pub which captures the evening sun and is a delightful space to for guests to enjoy their favourite tipple. A further enclosed patio area sits adjacent to the car park and main pub entrance, and the beautiful, spacious new garden is at the rear, with stunning views over open fields.

Private Accommodation

The private accommodation is spacious and in good order, with 3 double bedrooms and a large lounge.

Bedrooms – 3

Private kitchen – Yes

Lounge  – 1

Bathroom – 1

 

Key Pub Features

  • Fair Maintainable Trade* (FMT) Net Turnover: £425k per annum
  • Wet/Dry split: 35%/65%
  • Characterful interior, full of traditional features
  • Beautiful, large garden, recently renovated and with stunning views
  • Great potential for outdoor events
  • Traditional rural pub with a varied guest base

 

Top Line Figures

  • Rent: £38,000 per annum
  • Initial Investment: minimum £30,000
  • Fair Maintainable Trade* (FMT) Turnover: £425,000 per annum

 

Full Investment Breakdown †

  • Deposit: £7,500
  • Training Fee: £1,200 incl. VAT
  • Change of DPS Fee: £200 incl. VAT
  • Digital Assets Fee: £200 incl. VAT
  • Working Capital: £10,000
  • Fixtures & Fittings: Estimated at £27,000 – £30,000 (Inventory is an estimate net of VAT. Loan facilities are available for the purchase of fixtures and fittings

 

Additional Information

  • Estimated Split: wet 35%/ dry 65%
  • Business Rates: Approx. £12,449
  • Available From: Immediately

 

Trade

Last 3 year Volume Beer & Cider - Barrels Wines - Litres Spirits - Litres Soft Drinks - Litres
Current Year 2022-23 30 260 20 440
Last Year 2021-22 152 2930 190 6230
2 Years Previous 2020-21* 43 780 40 1190

The Red Lion is not currently trading, but has enjoyed a strong and balanced lunchtime and evening trade, with a wide range of guests both from the local area and visitors enjoying the surrounding countryside. This pub has benefited from a well established reputation for a quality food offer.

*Trade volumes have been affected by Covid-19 lockdown closure periods.

Useful Links

British Institute of Innkeeping:  https://www.bii.org/

British Beer and Pub Association:  https://beerandpub.com/

Pre-Entry Awareness Training (PEAT):  https://www.bii.org/BII/Industry-Advice/PEAT.aspx

Personal Licence:  https://www.gov.uk/government/publications/personal-licence-application–2

Misrepresentation

* Fair Maintainable Trade (FMT) is the level of turnover and profit that we believe that the business is capable of delivering if being operated competently. The FMT is usually calculated by the Business Development Partner for the pub, who will produce a shadow profit and loss account for the business which supports the rent. A copy of the shadow profit and loss account will be provided during the recruitment process. Please see our Code of Practice for more information on FMT and rent. The Fair Maintainable Trade is not a guarantee of levels of trade or profit that will be made from the business – we strongly recommend you seek appropriate independent legal and business advice as part of your Business Plan.

† The Full Investment Breakdown for each public house is higher than the minimum investment we will accept because potential Business Partners with the minimum investment available can still be accepted as we are able to offer them financial support for the rest of the monies. The working capital incorporates the purchase of stock, glassware, loose catering effects and valuer fees – please note the number quoted on this website are based on estimates. The exact costs will be determined on the day you take on the public house by independent valuers and stock takers. Please see our Code of Practice for more information about investment.