Digital marketing channels offer fast, affordable and measurable ways to promote. Print materials and offline promotions such as vouchers and raffles are a great way of showcasing your Christmas offer within your pub. It is important that your messages through all online and offline marketing channels are consistent with the same tone of voice.
- Website – Make sure your website is kept up to date with menus, information, news, and events throughout the Christmas period and be sure to highlight this on your home page. It’s a good idea to have a separate section on your website for all things Christmas, including an accessible/visible Christmas menu and clear booking process information.
- Social Media – Keep active on social media to promote your events and offers and to keep guests engaged. Hold festive competitions and offers such as ‘win a beer for the best decorated Christmas tree’ by asking guests to share photos of their own Christmas decorations. Make sure you include regular links to take guests to your website.
- A-boards, Chalkboards & Posters – Create promotional A-boards outside your pub which are eye-catching, but clear and easy to read, and use contemporary signage and displays that reflect the theme and style of your Christmas offer. A-boards, chalkboards and posters should be kept up to date and should be clearly visible at the entrance of your pub to advertise your Christmas offer. They should add consistency to your offline marketing and strengthen your message.
- Bounce Back Vouchers – Don’t forget the ‘bounce back’ opportunity! Take advantage of the increased footfall this month and give your guests an incentive to come back to you in the New Year. Bounce Back vouchers are a fantastic way to entice guests to make repeat visits and reward them for their loyalty over the festive season. They are also great for Christmas raffle or quiz prizes.