Consider what type of Halloween themes or events will appeal to your guests. If you are a wet-led pub, you may want to focus on Halloween drinks promotions. If you are food-led, you may want to focus on your seasonal food selection by adding Halloween specials to your menu. Below are some Halloween event and activity ideas you may wish to consider:
Halloween decorations are a great way to physically change the environment of your pub which will be especially appreciated by your regular guests. You could decorate your pub a week before Halloween to make the most of the occasion. If your offer is quality, why not think about decorating your pub with fresh pumpkins, autumn leaves and candles. If you want a really spooky atmosphere, you could look for some appropriate decorations from online party suppliers, and even try using some dry ice for additional theatre. Think about incorporating a theme throughout your pub in your menu choices, drink selections, and event activities and promotion, to increase your guest’s perceived value.
Halloween theme ideas:
Seasonal Food and Drink Menus
Create a seasonal or Halloween themed food and drinks menu to cater to your guest base. Depending on whether you are a wet-let or food-led pub, and the type of event you may be holding, consider the following options to add to your menu:
Promotion and Advertising
Using an array of different communication channels is vital in reaching a variety of guests. Make sure your message through all marketing channels has a consistent style and tone. Below are some of the different channels you could use: