Premiumisation continues to lead the total drinks market. According to recent CGA data, the total drinks market has a volume decline of -1% but a total value increase of 2.7%. The value increase in some sub categories is largely driven by cider which has a volume increase of 1.9% and a value increase of 4.0%
With flavoured ciders continuing to rise, Old Mout is seeking further growth in the exotic flavour cider category with the new addition of Old Mout Pineapple & Raspberry in their packaged range. The new flavour is set to appeal to a younger generation looking for sessionable fruit ciders with original unique flavours.
Pineapple is a growing flavour in the UK and has overtaken avocado as the UK’s fastest selling fruit. Combining the exotic flavour of pineapple with a loved berry is a recipe for success.