However, as gin continues to outperform the market, we mustn’t’ miss out on opportunities presented in other key spirit categories. The industry has noticed potential in Tequila, which has been in steady growth over the last few years. So how do we make the most of these growing trends?
According to the Wine and Spirit Trade Association (WSTA), sales of gin in the UK rose by 28% in volume and by 33% in value to reach £1.5 billion in the year ending 31 March 2018. This trend shows no sign of slowing down and the flavoured market is now seeing the benefits of this; pink gin sales are up by 1,779%.
Following this trend, we have recently introduced Pinkster Gin to our Business Partnerships drinks range. Pinkster Gin is a premium gin produced near Cambridge and one of the pioneers of pink gin; not only do they have great consumer feedback, but in addition, sales have doubled year on year since they were established in 2013. Pinkster Gin is made with 5 botanicals before it gets the rosy tint from raspberries, which together creates a delicate, smooth and gentle profile.
While gin continues to be the star performer in the spirits category, tequila has quietly grown in potential rooted by premium brands, creative twists and cocktails.
Tequila offers many of the core drink trends; provenance, craft, sustainability, versatility and depth of flavour. Traditionally associated with shots, tequila is slowly moving to a high quality and sophisticated serve following trends that have been long established in the US.
Growth in the cocktail market will continue to help the growth of tequila by offering both classic serves such as Margerita and alternative twists such as Tequila Espresso Martini. We have recently extended our tequila range, including Patron Cafe and El Jimador Reposado, to support our Buisness Partners to offer the perfect premium tequila serve.
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