Historically, the Red Lion has been a very successful wet-led pub, mainly focussed on evening and night-time trade. Live sport has been a key element of the business, and the back room is well used for pool and has a large drop down TV. Machine income is also significant in this business.
The night-time drinking market is highly competitive, and we believe there is an opportunity to re-position the Red Lion’s business to benefit from an all-day trading offer, with more food, and a variety of entertainment in the evenings. It is our intention to carry out a significant refurbishment to enhance the pub and enable this re-positioning. Our investment includes improving the outside terrace, which is a real USP for the pub, and providing the infrastructure to support an experiential gaming offer. Both of these elements will help to drive day-time footfall and increase dwell time.