• Fair Maintainable Trade* (FMT) Net Turnover: £500k per annum
  • Rent: 9.5% of Net Turnover
  • Initial Investment: £30k
  • Wet/Dry/Accommodation split: 55%/25%/20%
  • Great level of accommodation trade, c.£1.5k per week
  • Beautiful feature building in the market square
  • Picturesque hidden landscaped garden
  • Several distinct trading areas


The pub is a basic L-shaped operation with well defined trading areas, starting with a bar area at the front of the pub and finishing with a full restaurant facility that leads out on to the garden, to the rear. The letting rooms are accessed from a central staircase. The entire guest area benefits from a recent decorative sparkle, with subtle references to the days when Sturminster Newton held the biggest agricultural market in the South of England.

There is the necessity for the successful applicants to demonstrate a number of key skills reflecting the various customer groups that use the Swan in any given week. A sound understanding of running guest accommodation, good food knowledge and experience, proven customer service skills, and an overall appreciation of the need for targeted marketing (particularly through social media) are all fundamental requirements to fully capitalise on the trade opportunities of this site. As a result, it is likely that the vacancy will best suit a couple or partnership rather than a sole operator.

The domestic accommodation comprises three/four good sized bedrooms, a large lounge, a kitchen, office and a bathroom/WC that are all in good decorative order. There are also two private parking spaces to the rear.

Top Line Figures

  • Rent: 9.5% of Net Turnover
  • Initial Investment: £30,000
  • Fair Maintainable Trade* (FMT) Turnover: £500,000 per annum

Full Investment Breakdown †

  • Deposit: £7,500
  • Training Fee: £1,000 plus VAT
  • Working Capital: £6,500
  • Fixtures & Fittings: £35,000 (estimated). A minimum deposit of £15k as a downpayment on the inventory would be required to facilitate a loan for the remainder of the F&F purchase.  (Inventory is an estimate net of VAT. Loan facilities are available for the purchase of fixtures and fittings).

Additional Information

  • Estimated Wet/Dry/Accommodation Split: 55%/25%/20%
  • Business Rates: £17,479 (£11,800 payable)
  • Available From: 01/04/2020
  • Closing Date: 30/06/2020
  • Last 3 year Volume
  • Beer & Cider - Barrels
  • Wines - Litres
  • Spirits - Litres
  • Soft Drinks - Litres
  • Current Year
  • 211
  • 1900
  • 350
  • 2160
  • Last Year
  • 224
  • 1860
  • 380
  • 2340
  • 2 Years Previous
  • 224
  • 1700
  • 380
  • 1700

Asset 2

There is an eclectic demographic of guests for this site and the business benefits from all day opening, taking in morning coffees, lunches, afternoon trades people and room check-ins, early evening diners and later evening socialisers.


* Fair Maintainable Trade (FMT) is the level of turnover and profit that we believe that the business is capable of delivering if being operated competently. The FMT is usually calculated by the Business Development Partner for the pub, who will produce a shadow profit and loss account for the business which supports the rent. A copy of the shadow profit and loss account will be provided during the recruitment process. Please see our Code of Practice for more information on FMT and rent. The Fair Maintainable Trade is not a guarantee of levels of trade or profit that will be made from the business – we strongly recommend you seek appropriate independent legal and business advice as part of your Business Plan.

† The Full Investment Breakdown for each public house is higher than the minimum investment we will accept because potential Business Partners with the minimum investment available can still be accepted as we are able to offer them financial support for the rest of the monies. The working capital incorporates the purchase of stock, glassware, loose catering effects and valuer fees – please note the number quoted on this website are based on estimates. The exact costs will be determined on the day you take on the public house by independent valuers and stock takers. Please see our Code of Practice for more information about investment.

Asset 2

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