“Successful applicants will need to demonstrate a number of key skills reflecting the varied guest base at the Swan.  Ideally I’m looking for experienced operators with a sound understanding of running guest accommodation; good food knowledge and experience; proven customer service skills; and an overall appreciation of the need for targeted marketing, especially through social media. These are all fundamental requirements to fully capitalise on the trade opportunities at this pub.

It is likely that the vacancy will best suit a couple or a partnership, and we will particularly welcome applications from operators with chefing experience.”

Scott Rhodes-Ward

Business Development Partner, South West Region

The domestic accommodation comprises 3 good sized bedrooms, a large lounge, a kitchen, office and a bathroom/WC that are all in excellent condition.

There are also two private parking spaces to the rear of the pub.

Bedrooms – 3

Lounge – 1

Private kitchen – 1

Bathrooms – 1

Office – 1

  • Great level of accommodation trade
  • Beautiful feature building in the market square
  • Picturesque hidden landscaped garden
  • Several distinct and spacious trading areas
  • Rent – 9.5% net turnover with base rent of £35k per annum

Top Line Figures

  • Rent: 9.5% of Net Turnover, with a Base of £35,000
  • Initial Investment: £30,000
  • Fair Maintainable Trade* (FMT) Turnover: £500,000 per annum

Full Investment Breakdown †

  • Deposit: £7,500
  • Training Fee: £1,200 incl. VAT
  • Change of DPS Fee: £300 incl. VAT
  • Digital Assets Fee: £200 incl. VAT
  • Working Capital: £10,000
  • Fixtures & Fittings: TBC (Inventory is an estimate net of VAT. Loan facilities are available for the purchase of fixtures and fittings).

Additional Information

  • Estimated Wet/Dry/Accommodation Split: 55%/25%/20%
  • Business Rates: TBC
  • Available From: Immediately
  • Last 3 year Volume
  • Beer & Cider - Barrels
  • Wines - Litres
  • Spirits - Litres
  • Soft Drinks - Litres
  • Current Year 2023-24
  • 210
  • 2670
  • 420
  • 1800
  • Last Year 2022-23
  • 189
  • 1700
  • 350
  • 1800
  • 2 Years Previous 2021-22*
  • 202
  • 1980
  • 360
  • 2090

Asset 2

There is an eclectic demographic of guests for this site and the business benefits from all day trade, with morning coffees, lunches, post-work drinks, guests checking into their accommodation, evening diners and a later drinks trade.

There is significant opportunity here to engage with local guests, and really capitalise on the guest accommodation.

*Trade volumes affected by Covid closures

British Institute of Innkeeping:  https://www.bii.org/

British Beer and Pub Association:  https://beerandpub.com/

Pre-Entry Awareness Training (PEAT):  https://www.bii.org/BII/Industry-Advice/PEAT.aspx

Personal Licence:  https://www.gov.uk/government/publications/personal-licence-application–2


* Fair Maintainable Trade (FMT):

FMT is the level of turnover and profit that we believe that the business is capable of delivering if being operated competently. The FMT is usually calculated by the Business Development Partner for the pub to rent, who will produce a shadow profit and loss account for the business which supports the rent. A copy of the shadow profit and loss account will be provided during the recruitment process.

Code of Practice:

Please see our Code of Practice for more information on FMT and rent. The Fair Maintainable Trade is not a guarantee of levels of trade or profit that will be made from the business – we strongly recommend you seek appropriate independent legal and business advice as part of your Business Plan.

† The Full Investment Breakdown:

The Full Investment Breakdown for each public house is higher than the minimum investment we will accept. This is because potential Business Partners with the minimum investment available can still be accepted as we are able to offer them financial support for the rest of the monies.

Working Capital:

The working capital incorporates the purchase of stock, glassware, loose catering effects and valuer fees – please note the number quoted on this website are based on estimates. The exact costs will be determined on the day you take on the public house by independent valuers and stock takers. Please see our Code of Practice for more information about investment.

Asset 2

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